Do you know what is the full definition of SEO? The full definition of SEO is “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. The best search engine in the world like Google, Yahoo and many other have a primary search results method. Where they follow their rules and regulation with
an algorithm. Also, web pages all heading and

4 Tips For Hiring The Right SEO Firm

1) Make the firm tell you stories. A good SEO firm executes tactically. A great SEO firm does that,
 but is highly creative as well, and creative people tell good stories.
Stories also allow you to get a truer vision of what the SEO firm is all about. Case studies and references are like looking up someone’s LinkedIn profile.
 You should do that before hiring an employee,
 but you wouldn’t hire someone based exclusively on their LinkedIn profile.
 You’d also want to hear them tell you stories about their background, experience, and successes and failures.
and listening to stories–that’s how you ensure you’ll hire the right SEO firm.
Are there exceptions? Sure. At my own firm, we’re terrible at producing formal case studies.
We’re busy doing the work that produces results for our clients, and although we know we should have the case studies,
somehow they don’t make it to the highest priority. And I know of some firms that I wouldn’t hire myself nor recommend to anyone else,
and yet they have great looking case studies. In both cases listening to stories is a way to better see the reality behind the company. they compete for less. This is especially true of some of the best SEO firms,
where clients are fighting to work with them rather than the SEO firm fighting to work with that client.

2) Get case studies and references. The questions you want to be answered from an SEO firm is “Are you going to help me get my job done?
When you go climbing in the Himalayas you want an experienced Sherpa. Without being able to see the future,
the best way an SEO firm can answer this question is to show you that they’ve gotten the job done for other clients just like you.
If you run a self-storage company, and you talk to an SEO firm that has done work with 10 other self-storage companies, and they’ve all had good results,
then that’s a reasonably good predictor they’ll be successful working with your company.
If your company is unique and you need a generalist SEO firm rather than one that focuses exclusively on your industry,
get case studies and references from SEO firms that have at least done work for clients with similar business models and similar “jobs to be done” as yours.

3) Decide what you need. Do you need link removal, reputation management,
a one-time SEO audit, ongoing SEO, link building, PPC management, retargeting,
content marketing, or one of the other 20 services SEO firms frequently offer? If you’re not sure what you need, start by figuring out the job to be done.
Do you want to grow sales by 20% over the next 12 months or leads by 50% over the next six months?
Is your goal increased rankings, or do you just need the boss to know that someone is working on SEO
and then you can check this bothersome item off your to-do list? Have a goal in mind by which you will measure the success
of your engagement with your SEO firm, and make that goal the center of your communication with them. If you can’t measure how successful your SEO efforts are,
 you’re less likely to be successful with them.

4) Get multiple consultations, but keep it secret. Once you know what you want,
sit down with an SEO firm, in person or by phone or email, that seems reasonably qualified and ask them to help you figure out what you need to do.
Most SEO firms will gladly offer a free consultation because they know by doing so they have a chance to impress you and win your business.
 This time, will also help you to know if you like the firm and the people you’ll be working with.
By the end of the consultation, which may take a few days if the SEO firm needs to go and do research on your website and industry,
you should receive a proposal with the services you need and pricing for them. Then, unless you’re in a time crunch and love the first firm you’ve met with,
 go do the same thing with one or two other firms to have a basis for comparison. But don’t advertise this. When you tell an SEO firm “I’m shopping around,
 or “I’m talking to other firms,” this doesn’t always make them compete harder for your business, it may make

A Custom Link Building Firm
site using a combination of industry knowledge and proven strategies. Our customised full-service link building company focuses on earning high-quality links to your

Relevancy First
Relevance matters to your audience and helps your site maintain search rankings regardless of algorithm updates.
While most link builders hold PageRank above all other metrics, we value relevance over PageRank.
We build links to sites that are relevant to your website and keywords.

Our Working Philosophy

Our experienced link building teams work closely with you to meet your specific needs.
Our systems are designed to integrate easily into any existing SEO strategy, in-house or otherwise.
Our working philosophy is that we are part of your team.
We are 100% transparent and we believe in open communication,
so you will never be in the dark about what we are doing and why we are doing it.

How It Works
 your link acquisition campaign begins.
We will then discuss linking strategies and create a strategic plan. After this call,
During that call, we become acquainted with you, your business,
the market/industry/niche you operate in and your past link building efforts.
Our link building service begins with an initial telephone call.

They also research your market and competition.
Your link building team starts by familiarising themselves with your site and keywords.
Once your link building plan is set in motion, we will constantly monitor progress and make necessary changes based on performance and feedback.
Using this information, your team will develop a custom plan that meets the needs of your site,
your brand and your position in the industry.


Reporting and Accountability

You will also have full access to your project manager throughout the length of your contract.
All work on your project is catalogued in our reports, which you can examine at your discretion.
 relevant links as possible for you each month.
We believe your investment in our services entitles you to accountability and full transparency.

We can, however, promise to use our expertise and experience to do everything within our power to create as many quality
We work hard to build quality, white-hat links and every project is different, so we don't promise specific link numbers.

Payments and Contracts
While we will develop a customised plan for you,
 In order to initiate service, all we require is your first month’s payment and a signed month-to-month agreement.
We accept payments on a month-to-month basis so you are not locked into a lengthy contract.
 we do not expect you to sign a long-term contract.

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World Way Your Trusted Marketing Avoiding shady SEO providers
Company you hired might not be legit Got a sneaking suspicion the SEO shares his list of red flags to look out for Columnist Greg Gifford.
Image of me jumping on a soapbox Maybe I should have used an because I’m about to preach.
I’ve had my mind blown several times already not from amazing presentations Spring conference season is in full swing, with business owners and newbie’s in the marketing world and  but from conversations.
Case in point I pointed out that the customers would still be out there, even if his dealership wasn’t and he agreed! He said he thought that sounded weird At an automotive conference He said they told him it wasn’t good for him to have an open forum where customers could say whatever they wanted about his business. , I talked to a dealer who had deleted his dealership’s advice of his SEO he shrugged and figured his SEO guy knew what he was doing. I’ve talked to far too many business owners this spring who feel like they’re getting fleeced by their SEO providers
I’m also taking a step back and looking at the SEO industry without any preconceived notions and they’re happening far too often. I thought I’d take a look at some red flags and warning signs with this week’s article here. While I’m stepping up on my soap box to preach,
I’ve talked to far too many marketers who have just started off in the field who don’t know how to judge the value of the work their employer provides. Those conversations are scary,
This post isn’t meant for  This post is for the business owners and the knobs in the industry Yes, most of us are legitimate SEO and marketers who know what we’re doing and do everything we can to help our clients. Following are 10 red flags which signal that you may be dealing with a shady SEO provider
Duplicated content Low quality
There was a version for every car in their lineup. In total, we’re talking 15 or 16 posts was packed with “Honda Civic AC Repair in   all exactly the same. The only thing different was the model of the car. And it gets better! They had taken those 15 posts and used them all again, for around 20 different I talked to a dealership that suspected their content was just phoned in by their provider all exactly the same, just with a few keywords substituted in each one.
Obviously, If you're like this dealer and see more than 340000 exact matches, you know you’re in bad shape. This was bad news. If you suspect you’re getting cruddy recycled content, copy a sentence from a post and search for it in Google inside of double quotes so you only see exact matches.
 Outdated tactics lazy
The requested title tag was nearly 30 words long, and they had at least 35 cities listed in the META KEYWORDS. I had a fun conversation at SMX West with a few attorneys.
They had also requested that all but the first sentence of the home page be hidden behind a “read more” link. One of them was telling me that their new SEO provider sent their website guy a list of requests
Then you’ve got access to a wealth of information about SEO best practices. If you’re reading Search Engine Land If something seems shady or outdated, some simple checks online with trusted sources can help you confirm or deny your suspicions.
Posts all you get
That’s obviously bad news bears for your business. If your provider’s entire SEO strategy is simply providing posts, clearly, are an important element, but they’re just one piece of a much larger pie.
 There’s so much more to making your website a relevant resource than sharing a bunch of posts.
Lowered bounce rate artificially
End metric Far too many business owners obsess over their bounce rate when there are your bounce rate can be a good engagement signal, but it shouldn’t be your be all  Much more legitimate metrics for SEO success. Sure
He told them that if their call to action was a phone call, At the last SMX West before he went on hiatus, If they were driving users to make a call, then a high bounce rate could mean that users were converting and then leaving. When someone asked about their bounce rate they wanted a high bounce rate. Matt Cuts said something in an open Q&A that’s stuck with me ever since.
Many times, they’re simply adding a script that pings Google Analytics every four or five seconds that a user is on a page. If your SEO provider promises a drastically lower bounce rate because customer behavior has changed. you should ask them what they’re doing. , BOOM! The bounce rate is magically lowered but not because the content is engaging or
 SEO services
If you’re hiring an SEO provider, you’re doing so because you believe that their expertise will help your business get more visibility online. If they show you a menu of possible services, with everything broken out into individual elements, that’s not a good sign. It’s perfectly okay if they have several different packages, but if you’re expected to choose individual components to create your own package, that’s not a good business decision You’re hiring them because they’re the expert  what your business needs to gain more visibility in searches they shouldn’t expect that you know exactly
Ranking Guaranteed
If your provider is doing it, run away and you’ve read this about 258 times before. But hey, nobody can guarantee rankings. I’m not going to dwell on this one, because it’s
SEO Cheap
SEO takes manual work, SEO can’t be automated it takes people sitting there, doing the work. . If you’re paying less than a month for SEO, that’s another bad sign. That’s not cheap. And it takes time
For SEO Setup fees
Since there’s more research on the front end of an SEO project, providers try to saddle new clients with a setup fee. And what’s included. Setup fees are rare but sometimes, a setup fee and your first month’s service fee, they’re not doing any extra work that first month, compared to what they do the following months.
It’s likely that they’re just asking for extra money because they can. If they’re charging If your provider is charging a “setup fee, ask them why,
Google Analytics No access to
You need to run away as fast as you can. There’s zero reason why your provider should deny you access. Yes, If your provider sets up Google Analytics for your site but refuses to give you access this sounds crazy to most of us, but it happens all the time. to the analytics for your own website
On the flip side of the coin without access to your analytics, they have no idea what’s going on with your website so how can they be optimizing for better traffic you should run just as fast. , if you start working with a new provider that doesn’t ask for access to your Google Analytics,
Reporting No monthly
Your provider should absolutely be providing a monthly SEO report. I talked to several providers at recent automotive conferences that were using a large, well-known provider who only produced quarterly reports. Since that was the only provider they’ve ever used, they didn’t know any better.

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SEO keywords are these phrases and keywords in your website content that make it possible for people to find your website via Google and the other search engines.
Keywords are one of the main elements of SEO basics. Keyword research is a crucial part of SEO and should be the number one priority for any serious webmaster or business owner.
As a business owner, it's essential to find your potential customers online without this information, you're losing out on valuable traffic and conversions.
You need to know how people are looking for the services. products or the information that your website offers to make it easy for them to find you.
Doing a keyword research is the first and most important step in any S.E.O campaign.

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