Essentially, getting whitelisted is equivalent to being marked as a friend,
and the best way to achieve this is by being added to the recipient’s address book.
The best way to do this is by providing instructions to do so at the top of each email,
especially on the initial thank you and first follow-up email.
While almost all reputable email service providers work very hard to make sure that your emails are not blocked by major ISP’s,
k about how a great email campaign is built, from the ground up.
You’re in their house
People are inundated with interruption, pitches,
and advertisements everywhere they look, and though you might think yours is special,
there’s a high probability that to the reader, it looks the same as the rest. This is why it’s important to remember where you are,
and use your good manners as a result.
Getting into someone’s inbox is like being invited to their home for dinner. If they ask you to take your shoes off, you respectfully do so.
It’s the same with email marketing, so before we begin I’d simply like to remind you to be on your best behaviour at all times and remember…you’re in their house.
Although times have changed and AOL no longer sends CDs in the mail,
we can still thank them for introducing us to email and our addiction to it.
Getting Permission
Of course, no email campaign was ever built without getting permission to get started,
so first we’ll need to focus on building a sizable email list.
There are many ways you can do this of course. Some prefer to give something away for free while others simply offer a newsletter or product updates.
Do you remember hearing that?
It’s one of those legendary pieces of Internet history formed when the road was still being
paved and we were foraging our way through the wilderness of what was the original World Wide Web.
but I can tell you that it’s important to have a clear purpose when asking for an address.
This is where a strong call to action comes into play, and copywriting is super important.
I can’t tell you which is the right or wrong answer in this case,
These days, we’ve replaced that message with Tweets, likes, and status updates,
but that doesn’t mean that our affinity for email is any less.
What do I get when I give you my email address?
Will I get discounts?
Are you going to spam me?
How often will you email me?
Will you send me relevant offers or more junk?
Will I get the first crack at your beta?
Simply posting “enter your email for updates” isn’t going to get anyone excited to do so. Instead, consider sharing specifics:
These are the kinds of things you’ll need to address if you want to be successful in phase
In fact, because of the noise that is social media, one could argue that the inbox has become our virtual dojo,
our place of solitude amongst the chaos.
Get Whitelisted
Although most will help you by providing a quality score to help you determine availability,
getting whitelisted is the most effective way to ensure that your emails get delivered properly.
This is why, as an entrepreneur,
they can’t control whether or not your emails hit the inbox or the spam box.
I believe that building successful email marketing campaigns has never been more important than it is now. But there’s a problem
most people don’t know how to do it right.
let’s get back to the basics and talk So in the interest of furthering best practices and helping you succeed as a business owner,
and the best way to achieve this is by being added to the recipient’s address book.
The best way to do this is by providing instructions to do so at the top of each email,
especially on the initial thank you and first follow-up email.
While almost all reputable email service providers work very hard to make sure that your emails are not blocked by major ISP’s,
k about how a great email campaign is built, from the ground up.
You’re in their house
People are inundated with interruption, pitches,
and advertisements everywhere they look, and though you might think yours is special,
there’s a high probability that to the reader, it looks the same as the rest. This is why it’s important to remember where you are,
and use your good manners as a result.
Getting into someone’s inbox is like being invited to their home for dinner. If they ask you to take your shoes off, you respectfully do so.
It’s the same with email marketing, so before we begin I’d simply like to remind you to be on your best behaviour at all times and remember…you’re in their house.
Although times have changed and AOL no longer sends CDs in the mail,
we can still thank them for introducing us to email and our addiction to it.
Getting Permission
Of course, no email campaign was ever built without getting permission to get started,
so first we’ll need to focus on building a sizable email list.
There are many ways you can do this of course. Some prefer to give something away for free while others simply offer a newsletter or product updates.
Do you remember hearing that?
It’s one of those legendary pieces of Internet history formed when the road was still being
paved and we were foraging our way through the wilderness of what was the original World Wide Web.
but I can tell you that it’s important to have a clear purpose when asking for an address.
This is where a strong call to action comes into play, and copywriting is super important.
I can’t tell you which is the right or wrong answer in this case,
These days, we’ve replaced that message with Tweets, likes, and status updates,
but that doesn’t mean that our affinity for email is any less.
What do I get when I give you my email address?
Will I get discounts?
Are you going to spam me?
How often will you email me?
Will you send me relevant offers or more junk?
Will I get the first crack at your beta?
Simply posting “enter your email for updates” isn’t going to get anyone excited to do so. Instead, consider sharing specifics:
These are the kinds of things you’ll need to address if you want to be successful in phase
In fact, because of the noise that is social media, one could argue that the inbox has become our virtual dojo,
our place of solitude amongst the chaos.
Get Whitelisted
Although most will help you by providing a quality score to help you determine availability,
getting whitelisted is the most effective way to ensure that your emails get delivered properly.
This is why, as an entrepreneur,
they can’t control whether or not your emails hit the inbox or the spam box.
I believe that building successful email marketing campaigns has never been more important than it is now. But there’s a problem
most people don’t know how to do it right.
let’s get back to the basics and talk So in the interest of furthering best practices and helping you succeed as a business owner,
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